Okay, so what are our thoughts on Madewell?
At first I automatically deleted the emails I would get from this company, though I would occasionally stare at the rugby striped shirt or weathered denim in the preview pane and sentimentally recall my days of attending college 15 minutes from the greatest outlet mall to ever host a JCrew or Polo.
And I realized that is just it – it’s too “college” for me. Even the model’s look like JCrew model’s little sisters. The Karen to The Babysitter’s Club’s “Stacy.” The Skipper to Barbie. Okay, enough of that.
Sometimes I am struck by something I like in one of the “looks:”
This yellow top is, at first glance, cute and more structured and tailored than most of the Madewell goods, but it’s the sort of thing I realize I like because it reminds me of something else. I’d like to say maybe this is a good place to buy “basics,” but the prices aren’t really much different than shopping at a JCrew outlet store. And I’d rather get the basics there, where they have more of an attention to detail, versus the worn-in American Eagle type deal.
In fact, I’d rather wear Crewcuts. Seriously, those little girls clothes are CUTE. I think if I was in this demographic of tweenie, urban, Olsonites, maybe I would like it more. But it seems like another shade of gray on the Urban Outfitters/AE/Abercrombie and Fitch/Gap spectrum.
What does everyone else think?
